Category Management – 5 e-modules – Intermediate level

1. Learning Objectives

After completion of these e-modules Learners will know how to define a category strategy.

2. Target group

Any person who creates and implements strategies for the categories handled.

3. Content

• Strategy Alignment.
• Stakeholder analysis.
• Market Dynamics & Porter’s 5 forces.
• Kraljic’s matrix – Defining a category strategy.
• Risks analysis.

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