Special Price

Category Management – 5 e-modules – Intermediate level

400,00 280,00 + vat

SKU: emc-i-cm Category: Tag:

1. Learning Objectives

After completion of these e-modules Learners will know how to define a category strategy.

2. Target group

Any person who creates and implements strategies for the categories handled.

3. Content

  • Strategy Definition Alignment.
  • Needs Definition, Stakeholder analysis.
  • Market Dynamics (Porter).
  • Defining a Category Strategy (Kraljic).
  • Risks Analysis.

Additional information

Certificate course

No

Format

E-Module cluster

Level

Intermediate

Topic